🪩 WELCOMEEEEE 🪩

Not just a regular Substack...

Hi. HI!

I’m just going to point out the elephant in the room before it gets awkward. It is not lost on me that every person on planet earth is launching a Substack. Like…on both ends of the spectrum. People who are entirely too rich & famous to do this AND people who have no business writing (& are using Chatiana to draft their posts… I see you 👀).

Is that mean? I don’t know. You’ll learn quickly that I’m a little judgy and opinionated… but usually in a harmless way. Anyway. Here I am. Thank you for spending your Off Hours with me. Seriously. I don’t take it lightly. 🤍

THAT SAID, a little about me: I had a Substack before Substack was cool. A blog my best friend and I called Skinny Lately (yikes… I do realize the name doesn’t age well). Full circle that my most recent claim to fame (read: my entire identity) is a better-for-you snacks company called DEUX. I spent 24/7 building it & living for it. And I no longer have a part in it… More on that later. So now I’m in the building phase AFTER the thing you thought was everything.

A personality pic of me, pre-baby, serving limoncello shots at our summer pizza party. My husband Kabir & I had backpacked thru Europe after college and popped into this quaint little restaurant in Rome. When the clock struck 10p the entire restaurant got up & started dancing on tables & taking limoncello shots with the staff. Our son’s name sadly wasn’t derived from this event… but damn that would be a good story. 💃🏽🍋

Now, I spend my time being non-committal and dabbling in a lot of different things including but not limited to: Mom to 19 month old bb boy, making secret TikToks (I blocked everyone I personally know because I don’t want to be perceived), helping my founder friends grow their cool ass brands, lots & lots of traveling again… like THIS insane trip, putting together outfits, experimenting on my body in the name of ~wellness~, sipping cocktails with my husband of 187 years. And other fun stuff.

You can expect three main worlds… but I reserve the right to change my mind. I want this to be fun & frequent, not dreadful. ;)

1. What actually happens behind the scenes
   building (and leaving) a company, relationships, motherhood (I’m kind of obsessed with it), and the stuff that doesn’t make it online

2. The sticky stuff, honestly
   antidepressants, baby weight, dead parents, burnout, spending, sometimes as it’s happening

3. What I’m buying, trying, and paying attention to
   fashion, wellness trends, fixations… but only what’s actually worth it

And ground rules:

• I will get highly personal, but that’s going to be behind a paywall. I protect the family (in breathy Taylor voice) 🎵

• No AI slop. I am really hating the ChatGPT & Claude-written posts (across all platforms!) lately and can spot them from a mileeee away. I have a distinct voice, and I will use it. Which brings me to my next point….

• If I don’t have anything to say, I may not post every week. I’d rather have periods of intensity and good content (for you & me both, sister) and some periods of lightness than do the above.

• Feedback please! I want this to be two ways and have real convos with you, so please don’t hesitate to let me know what you want to hear about.

If you made it this far, send me a reply, subscribe, share with a friend. Or don’t, whatever!

Ok! Love you, mean it!

Sab